Arnold Palmer Invitational, Bay Hill FL - Rory McIlory, $1.6M

Two points to make - both about cults of the personality. One, nobody wins four majors and drops off the radar screen forever.  Unless they suffer injury, catastrophe or simply age out, any talk of a pro's demise is premature.  Rory suffered a few years of poor performance but there was just never any question he would come back.  Second, it is wonderful that Tiger is back and totally reasonable that the broadcasters focus on him. But there is a marketing lesson to learn here which is that putting all your eggs in Tiger's basket can have negative effects if he goes south.  More people will automatically watch when Tiger is playing; broadcasters don't need to overly hype this fact. if they are looking out for their long term interests, they need new and broader narratives that will keep loyal fans tuned in and persuade light viewers to become medium viewers.